the written word has responsibilities. it portrays. it indicates. it appeases. it directs. it sells. it creates controversy. it flirts. it diverts. it draws attention to and attention from. it navigates. it steers. it mirrors. it can be emotive ; and then passive, it has voice and intention, spreads like all the best things do, can be disguised or visible, or both, is intentional, or sporadic, it is I, we, our, their. it is a mirror to the various, it is content.
be con.tent with your con.tent. that is your responsibility and our niche